![]() ![]() This two-day meeting will provide an opportunity for our members to share innovative solutions, access expert insights, and harness their collective power to improve ROI and grow their Hispanic business."Īccording to Saskia Sorrosa, Senior Director, Marketing, National Basketball Association, "We at the NBA are delighted to co-host this meeting for Latinum Network because it allows us to communicate our commitment to the Hispanic community. Hispanic population.Īccording to Latinum Network principal Michael Klein, "Marketers are struggling to obtain a clear picture of media effectiveness. Latinum, with 30 member brands, leverages peer-to-peer sharing and industry collaboration to provide original research, data, and analysis to aid marketers in accessing the opportunities presented by the surging U.S. NBA Commissioner David Stern will kick off the meeting. The meeting will take place at the NBA headquarters in New York City from June 22-23. This working meeting will mobilize advertisers and leading service providers to unearth practical solutions to the problems that undermine brands' Hispanic initiatives today such as filling critical data gaps, establishing performance benchmarks, and tracking marketing ROI. ![]() ![]() Hispanic market, is bringing together experts in media and marketing accountability from Nielsen, Millward Brown, Integration-IMC, SymphonyIRI, Bromley Communications, Lotame, and Univision Communications Inc., with marketing executives from at least two-dozen big brands – including 7-Eleven, Unilever, Subway® Restaurants and Kraft Foods - to tackle one of their biggest collective challenges: boosting the effectiveness of Hispanic marketing spend. BETHESDA, Md., June 8 /PRNewswire/ - Latinum Network, the first business network to help brands penetrate the growing U.S. ![]()
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