![]() Aside from his support for the Woman’s Christian Temperance Union, Dow criticized women’s involvement in Lubbock’s newly organized social clubs.Īlthough the Avalanche printed national and international news, the paper’s true focus lay on Lubbock and the South Texas Plains. Although Dow urged readers to “Get acquainted with new ideas, new viewpoints, new angles of vision–new people,” he displayed a marked conservatism in his attitudes towards blacks and women. A fierce advocate for West Texas, James Dow continued to tout the region, frequently ending articles with the refrain, “Come to Lubbock.” Editorials supported a wide range of civic improvements including the development of a fire department, modernized infrastructure, and improved schools. Dillard was instrumental in bringing railway service to Lubbock, promoting the benefits of incorporation, and publicizing Lubbock County’s businesses and fertile soil. Except for the Sunday Avalanche-Journal, the Avalanche and the Journal maintained separate names and publication schedules until 1959, when they became the morning and evening Lubbock Avalanche-Journal, respectively.įrom its inception, the Avalanche formed a cornerstone of Lubbock’s civic affairs. In 1926, the Avalanche consolidated with the Lubbock Daily Journal and its weekly, the Lubbock Plains Journal. The following year, the paper adopted a morning format and was named the Lubbock Morning Avalanche. Semi-weekly circulation began in 1918, with Dow publishing the first daily edition of the paper, the afternoon Lubbock Daily Avalanche, in October 1922. In 1909, the Avalanche officially displayed the longer version of its title, the Lubbock Avalanche, in its masthead. Although Tubbs quickly left the partnership, Dillard issued the Avalanche as a Thursday weekly until 1908, when James L. The Avalanche underwent several publication changes during its early years. By 1910, when Lubbock boasted nearly 1,900 residents, the Avalanche dominated the Lubbock County news market the paper reported 1,750 subscribers and claimed to circulate throughout the United States as well as the South Texas Plains. Dillard and speculator Thad Tubbs started the Lubbock Avalanche on May 4, 1900, with two main goals: to encourage the settlement and modernization of Lubbock, a town of fewer than 300 residents, and “to surprise the people–to sweep them off their feet.” The paper was an instant success, selling all 40 initial hand-pressed copies. About The Lubbock Avalanche (Lubbock, Tex.) 1909-1922Īttorney John J. ![]()
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